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"Action Pajaro Valley is essential to the community as a forum for consensus based decision making"

-Mark E.Myers, Attorney for Grunsky, Ebey, Farrar & Howell & APV Co-Chair.

"This is where the action is!"

- Diane Cooley, Pajaro Valley Agricultural Landowner & APV Advisory Board Member

Statewide Program Links

Next Ten, an independent, nonpartisan organization, is inviting Californians to take the “California Budget Challenge” by clicking onto
www.Next-Ten.org/challenge


Go to our Spanish website still under construction

Welcome to the Pajaro Valley

The Pajaro Valley is located 24 miles north of Monterey and 95 miles south of San Francisco. It is culturally rich, and a diverse agricultural business community. Beautiful redwoods cover the mountain range on the east and the sandy shores of the Pacific Ocean are on the west. The city of Watsonville, with a population of approximately 47,000, is the commercial and residential center of the Pajaro Valley.

Our Mission

The mission of Action Pajaro Valley is to create a positive future for the residents of the Pajaro Valley by facilitating an on-going collaborative process for planning, informing and serving as a resource for community decision-making.

Our Vision

Action Pajaro Valley will be the recognized and trusted organization that inspires and facilitates a collaborative process among stakeholders for decision-making on issues affecting Pajaro Valley today and in the future.

Pajaro River
In the News

Santa Cruz Sentinel, 5-16-06 As We See It: Economic summit and economic realities. read more...

Santa Cruz Sentinel, 4-27-06 Levee project crawls forward read more...

Santa Cruz Sentinel, 3-2-06 Watsonville secures land for business park. read more...

Santa Cruz Sentinel, 12-29-05 Action Pajaro Valley has, arguably, been the most successful and sensible non-governmental land-use group in Santa Cruz County over the past decade. read more...

Santa Cruz Sentinel, 12-28-05 Land-use group Action Pajaro Valley launches new regional planning initiative read more...

Santa Cruz Sentinel, 10-21-05 As We See It: Watsonville annexation a big win read more...

Santa Cruz Sentinel , 10-20-05 Watsonville annexation OK’d
- Regional agency gives tentative approval to develop 90-acre parcel read more...



Action Pajaro Valley
441 Union St.
Watsonville, CA 95076
Phone: (831) 786-8536
Fax: (831) 786-8541
info@actionpajarovalley.org