The mission of Action Pajaro Valley is to facilitate an on-going
collaborative process for planning
and creating a positive future for all residents of the
Pajaro Valley.

Action Pajaro Valley was formed to provide a process for the
entire community to establish a common, practical vision
for the future of the Pajaro Valley. In July 1999, we
formed a nonprofit corporation and today we have an
Advisory Board of over 50 community leaders representing
over 20 stakeholder groups. (See our Advisory Board
listed below.) The community office has a small
staff that is located in the heart of Watsonville, across
the street from the City Plaza.
The idea of a regional community vision in the Pajaro Valley grew
out of observing similar visioning processes in other regions.
Business leaders, community organization members and
government officials served as a catalyst to bring together
private and public sponsors to initiate the process. To
date, Action Pajaro Valley sponsors include: The Community
Foundation of Santa Cruz County, The David and Lucile Packard
Foundation, the City of Watsonville, and numerous community
members.
Excitement about the process is growing into an organized
effort involving a partnership of people from many sectors
of the Pajaro Valley.
The responsibility for making the vision happen rests with
the people of the Pajaro Valley. As community members
step forward to join with organizations, businesses, and
government, the Pajaro Valley will have the kind of future
which we all want.
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Our first step in creating a vision and action plan
to improve the quality of life in the Pajaro Valley.

On October 8-10th, 1999, Action Pajaro Valley hosted a
Vision Festival Weekend for community members of the
Pajaro Valley. The Vision Festival was one of the initial
outreach efforts aimed at involving community members in
the creation of a vision for the future of the Valley.
The Festival included a range of activities and opportunities
for community input and dialogue addressing diverse issues
including business, government, agriculture, education,
health, transportation, labor and the environment.
While more elements of the vision will continue to surface,
the following is a summary of the key vision points raised by
community members during the first vision workshop:
- Create powerful educational opportunities for the Valley's young people
- Celebrate and capitalize on diversity
- Develop a strong economy
- Have a healthy downtown
- Create a sufficient balance between jobs and housing
- Develop diverse employment opportunities
- Balance agricultural preservation with urban development
- Maintain the agricultural economy
- Create the Valley as a model of organic farming
- Provide mixed use and infill development
- Secure comfortable, safe and affordable housing for all Pajaro Valley residents
- Provide protection of environmental resources.
The Vision Festival was the first step in creating a plan
for our future. Our outreach efforts will include a broad
range of community members as we gather visions for the future.
We hope that everyone will give their input into the process.
The Vision Festival Summary report is available at the Action
Pajaro Valley office and on our new web site. Feel free to call
(831) 786-8536 for a copy or visit www.actionpajarovalley.org